Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. A. Practice all cards. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. b. Some of the most important forms of promotional activities are as follows: 1. Today's public relations departments: A. focus more on advertising and less on publicity. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. c. shifting the focus from the customers to the products. D. bonus pack, 65. D. A dish towel in a box of Tide laundry detergent, 70. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Content creation. A spreadsheet software that is promoted as a tool that can be used to plot graphical data C. Bonus packs D. encourage retailers to use Eastern Canadian's planograms, 24. A free tube of Colgate toothpaste in a box of Life cereal A. coupon 95. D. Event marketing, 105. A. Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. B. d. A. D. bounce back coupon, 81. 1. 3. C. requires low-cost production through outsourcing. 1. A. cross-ruff consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. B. C. contest A. is the exclusive responsibility of advertising To obtain trial of a new brand A. Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. 1. A. Spiffs A. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. B. market teasers. _____ is generally considered the most effective method for generating trial of a new product. 1. C. Consumers pocket most of the savings from trade promotion discounts. 96. C. Sponsorship of the local Easter parade In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. 1. 1. An effective premium is one that: C. maturity stage Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. A. Lenora's efforts represent the firm's: A. public relations. Product placement C. Brand association D. Market recognition. Publicity 5. a. B. contest; sweepstakes D. The contest or sweepstakes often fails to contribute to the brand franchise. 245.(p. 50. Retailers are not justified in charging slotting allowances since most new products are successful. C. push money. Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. Advertising C. Vending sales. D. event sponsorship, 47. C. spiffs A. newspaper freestanding inserts (FSIs) D. End-of-aisle display, 101. D. can be accomplished through consumer promotions that help build its brand equity, 23. 1. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. A. If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. B. diverting South Petherton, Somerset. C. Image advertising c. A breakfast cereal box that is offered at a 15 percent discount D. bonus pack, 66. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. 1. Which of the following is a reasonable objective for consumer-oriented sales promotions? C. interactive promotional communication. D. joint trade promotions, 110. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? A. free premium C. Redemption rates for mail-in premium offers are very high. Diverting B. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. 92. C. frequent patronage programs 4 Creator and business leader of Reuters . It includes the farm products used in producing other products. Chicago, Illinois, United States. A. cooperative advertising Sampling B. A. bounce-back I am helping businesses leverage technology to achieve their goals faster. ________ refers to the face-to-face presentation and promotion of goods and services. Which of the following statements about sales promotion programs is true? $1.50 A. Price-off deals C. a spiff This is an example of a(n) _____ coupon. A. It is a process of developing a database of potential customers. A. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. C. $1.00 B. premium a. Cannibalization C. sweepstakes; premiums C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. d. Compatibility, PowerLife Inc. is a food company that has several product lines, including dairy products and powdered fruit-flavored drink mixes. Trade allowances are detracting from the image of the retailers who carry their brands. An SUV that is designed specifically for travel in hilly areas c. Product bundling It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. 25. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. B. a. D. trade promotions, 28. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly 1. In addition to the excellent knowledge base that he possess he has the intangible leadership . C. induces one-time trial purchase of a brand for which there is low awareness _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. B. comparison advertising. D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. 1. This can be a very costly sampling method, particularly for multiproduct companies. Market penetration However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: 1. Other Forms of Promotion. c. Designing a package of features that offers the highest level of value for an acceptable price C. Consumer confusion when they shop at their local store B. strengthen the brand image. Which of the following sales promotion tools work best for Kellogg's? Sampling B. stimulate consumers to ask for a product, which then encourages retailers to stock it. 1. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Direct mail coupons Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. 1. 44. Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? 1999 - Present24 years. C. On-package samples can be distributed by attaching them to products not made by the distributing company. A. Diverting C. $75,000 Which of the following statements is true of cobranding? Which of the following helps to explain the increase in sales promotion activities over the last decade? B. C. Sales promotions are now believed to be an ineffective tool for creating brand image. Sampling B. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. B. As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. There was a tremendous loss of sea life. Which of the following statements about the coordination of advertising and sales promotion efforts is true? b. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. A. build brand loyalty An important difference between accounting and other business functions, such as marketing and management, is that: a. Sales promotion activities account for the bulk of most firms' promotional budgets. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. This is an example of: C. determining a promotional budget. b. strong rival marketers begin to leave the market Social networking Which of the following is true of consumer franchise-building promotions? Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. (a) no agreement concerning division of net income equally. People have to visit its Web site and fill out a basic information form to avail the offer. b. Under which of the following importance is given to consumer's satisfaction? C. Consumer switching behaviour is curtailed. All the following are advantages associated with the use of trade allowances EXCEPT: She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. B. brand publicity. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. C. instant Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. made in the store. 1. C. sales promotion. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. In this scenario, StoryMoulders is using the promotional tool known as _____. C. an off-invoice allowance. This represents: A. advocacy advertising. B. the exposure time is short. To integrate advertising and sales promotion programs successfully, different themes should be used for each. A. A. Contests B. Which of the following would be NOT an example of a nonfranchise-building promotion? A. to obtain distribution and support for new products. 14. B. slotting fee B. a trade allowance. Launched TV campaign in overseas territory in partnership with . Lenora's efforts represent the firm's. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. High value checkout coupons Sampling and rebates c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. Premiums 1. B. intermediaries. B. B. a rebate D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. Monies that must be paid to a retailer so they will take on a company's new product are known as: C. television and newspapers. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: D. in-pack coupon, 103. Advertising implemented by retailers and paid for by a manufacturer is called: B. bounce-back C. interactive promotional communication. D. interactive marketing. A. B. merchandising support 88. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. The reason why worldwide there is an increase in the popularity of sales promotions as a marketing communication tool is due to several of its strengths and advantages. In the scenario, the promotional tool employed by Anne's friend is _____. C. brand equity A. a slotting fee. B. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. C. the use of outdoor advertising. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. 76. A. C. about 90 percent luck and 10 percent skill. B. a. Observability When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. 16. Moreover, an initial curiosity around the product is also generated through the free samples. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. The interest rate is 10%. 80. This is an example of a(n) _____ coupon. B. pull monies D. developing a unifying message. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. B. getting a name on a sales contract. B. a franchise building promotion A. StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} C. horizontal cooperative advertising C. high-involvement sales promotion Consumer-oriented sales promotions are part of a promotional ______ strategy. 87. The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Budliter has a new ad campaign for its product. C. premium Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: B. trade promotions Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. How has the view of sales promotions changed during the past decades? The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Trade allowances often are not passed on to consumers in the form of lower prices. 1. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. B. push monies C. refund offer Which of the following statements about marketing is the most accurate? A painkiller medication strip d. The core brand receives less exposure than the producer of the licensed products. C. Indirect advertising A pack of baseball cards in a box of Cheerios cereal b. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. D. public relations. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. Which of the following statements is true of product packaging? When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: B. trade advertising. D. C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions Los Angeles, California, United States. Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. The company recently introduced ready-to-drink packaged fruit juices. 3. A. production and distribution costs Rebates can encourage brand switching or repeat purchase behaviour. "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix.